AI is crushing the BSS vendors

There’s a set of telcos in the world that are making the shift to the future. They see what artificial intelligence (AI) can do, can imagine what that means for their business, and they want that to be their reality TODAY. This group has realized that their next BSS won’t be purchased; it will be machine-generated by AI and it will unshackle them from the legacy vendor jail they’ve been trapped in.

Meanwhile there’s another set of telcos that seem to think the world hasn’t changed, so they continue to purchase systems as if it was 1999.

Which one are you?

The more things change, the more telco stays the same

Oh, telco. Leave it to you guys to completely ignore the AI revolution happening everywhere. Imagine my surprise (NOT!) when I saw the latest update from Omdia’s Telco Software Evolution Survey, revealing the spectacular lack of understanding of what AI can do for telco. When Omdia asked 47 senior telco decision makers about vendor selection priorities, 33% prioritized “track record and reliability” while only 12% cared about AI expertise (not even “being AI-first,” just “do they have expertise”). OOF.

This cohort of telco executives are literally selecting vendors based on past performance instead of future AI capability. I guess the upside is that they see packaged BSS as the commodity offering that it is, as evidenced by putting price at the top of the list of priorities. They want the old stuff, and they want it cheap.

Source: Omdia, 2025

Meanwhile, Jamie Dimon, CEO of JP Morgan Chase, is betting $3 BILLION DOLLARS a year on AI for his bank. What does he know that you don’t?

Apparently, everything.

Meet the future

AI-native startups are bulldozing established vendors everywhere. Cursor AI hit $100 million in annual recurring revenue in just 12 months, completely blindsiding GitHub Copilot with AI-native code completion that developers are raving about, with Ben Bernard from Instacart calling it “at least a 2x improvement over Copilot.” Intercom’s Fin AI agent for customer service is achieving an average resolution rate of 51%, while traditional customer service platforms scramble to retrofit their legacy systems with AI. Perplexity is now being called “the best search engine” by veterans who’ve been using search tools since the 1970s, challenging Google’s 26-year dominance.

So, what about telco?

Word is getting out that my company, Totogi, is different. Quotes like, “there’s only one company in telco that can do AI, and it’s Totogi,” after we take down incumbent vendor after incumbent vendor in competitive bake-offs.

The other guys: they can’t even demo AI. They don’t know how to use it.

Not us. We advance our AI capabilities daily, as we continue our quest to generate a full BSS on demand. We know AI isn’t a “feature” you bolt onto an established product as an afterthought or to tick a box. It has to be the foundation.

We’re building everything AI-first from the ground up. At the core is BSS Magic—the AI platform that connects to any system, creates a digital twin, and using a TM Forum-based telco ontology, models your telco. Instead of fighting with generic AI tools to build your custom stack, BSS Magic gives you the starting point to begin building your AI-first telco. We build new BSS modules in weeks. Mobile apps in days. New interfaces overnight. We don’t write code anymore; we generate it, with natural language programming. For those of you who say that’s impossible—you’re just revealing that you’ve never tried it, never seen it done.

We get it. We know AI.

What you can do with BSS Magic

Here’s what we’re doing with our customers and BSS Magic:

• Migrating off Amdocs in 9 months, compared to the 36 months another vendor estimated
• Fixing bugs in legacy customizations
• Dynamically generating a user interface (UI) for a mobile app that gives each subscriber a custom experience
• Discovering incorrect billing data, uncovering lost revenue
• Using natural language to create a billing module from scratch with AI
• Generating more modern screens to refresh a legacy BSS UI
• Creating test cases for customizations, and automatically running them

The best part: we don’t write a single line of code. All of our stuff is generated by AI using natural language programming. Our work is done in less time, with fewer errors, driving down cost. And because it’s so fast and so good, customers can do SO. MUCH. MORE.

First-mover advantage

You’ve waited seventeen years for this moment. Since the iPhone came on the scene and disrupted telco, you’ve been fighting to get back to the industry’s heyday. Becoming an AI-first telco is your chance—the chance to build a leaner, more profitable telco like the good old days. The chance to build an excellent network, delivering amazing experiences coupled with consistent growth and profit that make shareholders happy.

But moments like this don’t come around often. Banking moved first on digital and ate our lunch. We missed the cloud transition while arguing about latency and security. This time is different. This time, the early movers will set the pace.

For those of you who get it—it’s time to jump aboard the Totogi train. Totogi is building the AI-first telco software that makes traditional approaches look like last century’s technology. If you’re done with that version of telco, and you’re ready to be different, Totogi is for you.

What are you waiting for?

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