Part 1: Siebel vs. Salesforce
Who doesn’t love a great business story?! The battle for the CRM market waged between Siebel and Salesforce was epic. And the objections Salesforce overcame will sound totally familiar to you telco execs.
I delivered a talk for telco execs at the ‘Davos of Telecoms’ (TelecomTV’s DSP Leaders World Forum ’21) focused on driving BUSINESS VALUE from the public cloud.