Part 5: Totogi’s Super App

Do more with your mobile app – make it a SUPER APP! Totogi built one for you and connected it to charging, so you can easily double your current monthly ARPU and deliver a 5 star subscriber experience, while building loyalty and engagement.

Transcript:

The second big business value idea Totogi has is that instead of spending your time wondering about the huge IBM hybrid cloud, the Red Hat incompatibilities, what machines you need to buy, and what you’re going to integrate it to, Totogi has built a super app.

Everyone wants a super app, but dooyou know what superpower telcos have that big tech doesn’t have? 

Telco mobile apps can be pre-installed on just about every home screen of every mobile phone in the world. But today, telcos rarely leverage this superpower. Instead, they deploy lame account management dashboard apps that frustrate subscribers. They should have apps with five-star reviews, but instead they hover somewhere in the threes.

Now I’d like to introduce you to the Totogi Super App.

So, what is a super app?

In every country, when a service powered by a mobile app gets wide usage on a single dimension, like Uber did for rideshare or WhatsApp for texting. Once that app got traction, the service provider immediately said, “I need to expand my reach beyond whatever I started with to something more.” For example, Uber expanded from rideshare to become Uber Eats and Uber Scooters. And it works.

But telco carriers don’t have super apps. So the Totogi team built it for you and connected it to charging. The super app is a framework where you, the carrier, select the biz dev deals that you want to offer to your subscribers that Totogi has pre-negotiated for you.

Let’s take a look at the super app. Just look at all the different exciting services that subscribers currently use their mobile phone for: watching videos, setting up a ride, booking travel, and more.

To make sure you understand why the economics of the super app are incredibly compelling, let’s take a look at video. Netflix is shown here, but this could be any streaming service: Amazon Prime Video, Disney Plus or something regional. In this example, let’s say the deal that Totogi has pre-negotiated is a revenue-shared deal where the carrier gets between $1 and $2 per subscriber per month coming through the super app.

When you open up your mobile app to offer other services, you create a new opportunity to promote new ways for your subscribers to increase their spend and engage every day with your telco. For example, maybe you offer banking services, where you can send money to a friend. Banking will depend on country regulations, but today there are close to 400 million mobile money accounts sending almost $700 billion a year where each user sends on average $20 per transaction. In this example, let’s say in the deal here the carrier gets between two and four dollars per subscriber per month.

Or, you could offer a revenue-shared deal with Uber or Lyft or another rideshare partner. Let’s say the deal here is a revenue-shared deal where the carrier gets between $1 to $1.50 per subscriber per month coming through the super app.

When you aggregate all of these potential deals together, they will be worth more than your monthly revenue from the subscriber. And that is why telcos must have a super app.

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