Ep 61 – SUPERCHARGE your MVNO with personalization

On March 1, I presented a keynote— my third in a row!— at MWC’s inaugural MVNO Summit. It was standing-room-only with leaders from digital brands, MVNOs, and MVNEs who were eager to learn how intelligent, SaaS software (like Totogi!) can help them delight customers and grow ARPU. We captured the talk on video, and I’ve turned it into this podcast. Listen now to hear about:

• Why MVNOs need to start acting like internet companies [04:02];
• How Totogi’s multi-tenant SaaS software is changing the game [05:29];
• Why MVNOs should stop using pricing to win subscribers, and start using their crown jewel – the network! [12:52]; and
• The supercharged power of Totogi Auto Plan [14:42].

Listen now by clicking play above or subscribe through your favorite podcast platform—see the links in the right column above.

Links and Resources

• You can find the transcript for this episode here.
• Check out the video version of my MVNO Summit talk. 
• Learn more about Totogi and sign up (for one penny!) on AWS Marketplace.
• Read my blog about machine learning – what it is, how it works, and why you need the public cloud to make your models great
• Read my blog about why MVNOs need to stop differentiating on price and start personalizing the customer experience.
• Everyone is still talking about my CLOUD CITY 2021! I’ll bet Ericsson would like to forget it. It was AMAZING. 
• Watch my 2021 MWC keynote, The Paradox of the Public Cloud. 
• Then check out my 2022 MWC talk, The Public Cloud is NOW!
• No doubt you heard about the EPIC party Totogi put on after the Summit at Luce de Gas. One of the highlights was a performance by Cyberflamenco, which blends a laser show and traditional Spanish flamenco dancing.

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The Telco in 20 podcast won a 2022 Gold Hermes Award and was recognized on Forrester’s 2021 list of the Top 100 Channel Podcasts and Feedspot’s Top 10 Telecom Podcasts list.

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Podcast Credits

• Executive Producer and Host: Danielle Rios Royston, TelcoDR
• Senior Producer: Lindsay Grubb, TillCo Media
• Editor/Producer: Alisa Jenkins Wilson, Springboard Marketing
• Audio Editing: Andrew Condell
• Associate Producer: Kriselda Dionisio
• Music: Dyami Wilson

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