Interview

Ep 58 – Live and Learn: A new MVNO approach with Peter Adderton

This week’s guest

Executive Voice: Peter Adderton, CEO of MobileX

Peter Adderton

CEO MobileX

Telcos have a ton of subscriber data at their fingertips, yet most never tap its value. MobileX is ready to show them the way. It’s using AI and subscriber usage insights to price personalized plans with transparency, and hoping to build trust between telco and customers in the process.

In this episode, I talk to MobileX CEO and serial entrepreneur, Peter Adderton. He’s going to tell us what MobileX is up to and how it’s filling an unmet need. Click play to hear our conversation about:

  • Why Peter started MobileX [03:10];
  • Why customer trust is key to its brand [06:23]; 
  • How the company benefits from being a digital first, app-driven business [08:38]; and
  • The economics behind MVNO success [13:57].

Links and Resources

  • You can find the transcript for this episode here.
  • Visit the MobileX website to learn more about the company. 
  • Follow @peter_adderton on Twitter—he’s constantly commenting on the industry!
  • Learn more about the upcoming MVNO Summit at Mobile World Congress 2023. Totogi is a gold sponsor—let’s meet while we’re there!
  • Learn about Stetson Doggett’s Best Phone Plans.
  • Check out Totogi, my company that’s building software to generate the perfect plan for every subscriber.
  • Peter is from the land down under and now lives in California. Check out the trailer from Crocodile Dundee, the 1986 movie about another Australian making his way in the States.

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The Telco in 20 podcast won a 2022 Gold Hermes Award and was recognized on Forrester’s 2021 list of the Top 100 Channel Podcasts and Feedspot’s Top 10 Telecom Podcasts list.

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Podcast Credits

  • Executive Producer and Host: Danielle Rios Royston, TelcoDR
  • Senior Producer: Lindsay Grubb, TillCo Media
  • Editor/Producer: Alisa Jenkins Wilson, Springboard Marketing
  • Audio Editing: Andrew Condell
  • Associate Producer: Kriselda Dionisio
  • Music: Dyami Wilson

Most popular podcasts

  1. Mats Granryd, Director General, GSMA, talks Open Gateway
  2. Marc Rouanne, EVP & Chief Network Office, DISH Wireless on rolling out a new, greenfield, 5G network.
  3. Peter Adderton, CEO of MobileX on a new MVNO approach.
  4. Ferry Grijpink, Partner, at McKinsey & Company talks about boosting ARPU through personalization.

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