Ep 61 – SUPERCHARGE your MVNO with personalization

Competing on price is a race to the bottom—it erodes ARPU and leaves customers with either stripped-down plans or expensive unlimited packages, with nothing in between. MVNOs have a powerful asset they’re underusing: rich network data about how subscribers actually behave. Knowing whether someone is a streamer, gamer, texter, or TikToker can fuel hyper-personalized offers that increase satisfaction, reduce churn, and grow revenue—no price-cutting required. Read DR’s blog on why MVNOs need to stop differentiating on price.

Speaking as the kickoff presenter at MWC ’23’s first-ever MVNO Summit—her third consecutive MWC keynote—Danielle Rios made the case that MVNOs need to stop trying to emulate large MNOs and start behaving like internet companies: small teams, modern technology, public cloud infrastructure, and a relentless focus on personalized customer experience. The room was standing-room-only with leaders from digital brands, MVNOs, and MVNEs. Watch the full video of the talk.

Unlike traditional rules-based charging systems that require IT teams to write code, Totogi’s plan design is template-based, meaning marketing and business professionals can build, test, and launch new plans entirely on their own. The tool includes built-in error checking, margin protection, and continuously updated competitive intelligence from operators around the world—delivered without a single line of code or an IT change request.

Totogi’s Charging as a Service is a carrier-grade, multi-tenant charging engine built natively on the public cloud. Rather than each MVNO running its own installation, operators simply connect to Totogi’s shared platform—capable of scaling to one billion subscribers on a single instance. There’s no hardware to buy, no disaster recovery costs, and pricing starts at one penny on the AWS Marketplace, with a free tier covering up to 250,000 subscribers.

Totogi Auto Plan uses machine learning to automatically generate personalized plans and offers for individual subscribers. Marketers set a campaign budget and target cohort, select eligible products, and Auto Plan does the rest—dynamically creating unique offer combinations, sending them via SMS or email, and learning from every subscriber interaction (including rejections). The result is a continuously improving system that drives opt-ins, increases lifetime value, and grows ARPU. Read DR’s blog on machine learning.

MVNOs typically lack the capital and IT resources of large MNOs, making the public cloud a powerful equalizer. It eliminates upfront hardware costs, removes the need for internal IT infrastructure management, and enables faster experimentation and go-to-market cycles. Cloud-native SaaS products like Totogi give MVNOs access to carrier-grade technology at a fraction of the traditional cost—leveling the playing field against operators with far larger balance sheets. Set up a meeting with the Totogi team to explore what the public cloud can do for your business.