Podcast

Ep 111 – Building an AI-first telco (MWC)

March 17, 2025

A few weeks ago I gave my FIFTH Mobile World Congress talk at the GSMA’s Gen AI Summit. More than 2,000 people RSVP’d for the event, and the room was packed with telco industry leaders eager to learn more about building an AI-first telco.

But the big problem they have to overcome is their mountain of tech debt from their legacy BSS systems. In my talk, I explained how AI can help operators leverage their existing BSS estate and use it to drive toward an AI-first future. I’ve turned my talk into this podcast. Listen now to learn:

The transformation that happens when intelligence moves above all your systems [04:19];
How BSS Magic launches new products and offerings in minutes instead of months [04.55];
Why having enterprise-wide intelligence, purpose-built for telecom, accelerates transformation [07:34]; and
How AI can breathe new life into legacy systems and turn technical debt into a strategic advantage [08:33].

Links and resources

If you missed my live talk, check out the video version on our YouTube channel.
Learn more about BSS Magic and book a demo!
Read GenAI for BSS systems: Telcos on the cusp of a new era, a free-to-download white paper from Appledore Research, sponsored by Totogi.
Check out Totogi’s announcement about how we’re ending the era of billion-dollar BSS failures.
Watch all my MWC talks! Start with the talk that began it all, my 2021 MWC keynote, The Paradox of the Public Cloud, and then check out my:
- 2024 MWC MVNO Summit talk, Unveiling the AI-First Future of BSS
- 2023 MWC talk, SUPERCHARGE your MVNO with personalization
- 2022 MWC talk, The Public Cloud is NOW!
Watch my interview with Ray Le Maistre from TelecomTV about all the things Totogi did at MWC25.
The great thing about BSS Magic is you don’t have to swap off your current BSS systems to use it—it adds an AI layer above all of your existing systems to make them more powerful. It reminds me of this scene in “The Jerk” where Steve Martin doesn’t need anything… except this.
You can find the episode transcript here.

Wanna talk AI and public cloud? Telco execs, set up a meeting with our team to learn how to tap the immense business value it can bring.

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