Ep 111 – Building an AI-first telco (MWC)

BSS Magic is Totogi’s enterprise-wide intelligence platform that adds an AI layer above all existing telco systems instead of replacing them. It transforms legacy BSS infrastructure by moving intelligence above applications, enabling AI agents to coordinate across charging, order management, marketing, and other systems. This approach cuts change request spend by 75%, reduces time-to-market from months to minutes, and turns technical debt into a strategic advantage by breathing new life into existing investments. Learn more about BSS Magic and book a demo to see how it works.

BSS Magic can launch new products in minutes instead of the typical nine or more months. Danielle Rios demonstrated launching an iPhone 16e in under 30 seconds for system connections—a task that normally takes six months and millions in integration costs. The complete launch—including inventory forecasting, creating 5G plans, generating contracts, and producing support documentation—happens in minutes rather than the months traditionally required for product design, technical configuration, and system integration. Watch the video version of Danielle’s MWC25 talk to see the demonstration.

Microsoft CEO Satya Nadella explained that traditional business applications are essentially CRUD databases with business logic. In the agent era, this logic will move to AI agents that can update multiple databases regardless of backend systems. Rather than having intelligence trapped in individual applications, the logic moves to an “AI tier” where agents coordinate across all systems—exactly what BSS Magic delivers by placing intelligence above telco applications instead of within isolated vendor systems.

Telcos are trapped under highly customized spaghetti code from legacy BSS systems, requiring massive maintenance investments just to keep operations running. Each vendor operates in walled gardens with its own AI and transformation agendas, where every customization takes operators further from vendor roadmaps. This creates expensive integration complexity and forces telcos to measure changes in months or years, preventing them from moving at market speed. Read more about how Totogi is ending the era of billion-dollar BSS failures.

Unlike traditional transformation programs that require replacing existing systems, Totogi’s BSS Magic works with operators’ current infrastructure—whether Netcracker, Oracle, or Amdocs. It leverages TM Forum open standards and decades of telco expertise built into a telco-specific ontology. Every system added strengthens the intelligence, and the platform learns from billions of interactions within the operator’s secure framework. For deeper insights, download the free white paper, GenAI for BSS systems: Telcos on the cusp of a new era from Appledore Research.

AI-first telcos can respond to market opportunities in real time, optimize revenue across every segment, and increase ARPU by up to 20% while reducing operating costs. They maximize value from every subscriber, network asset, and opportunity by having their entire organization “think as one.” In contrast to telcos stuck explaining multi-year transformations to their boards, AI-first operators demonstrate how AI delivers shareholder value today. Danielle explored this topic in her 2024 MWC MVNO Summit talk, “Unveiling the AI-First Future of BSS” and her interview with TelecomTV at MWC25.