Podcast

Ep 96 – How TELUS turned its data swamp into an AI oasis

August 6, 2024

This week’s guest

Jaime Tatis

Chief Insights Officer TELUS

From streamlining network operations to boosting customer experiences, artificial intelligence (AI) is helping trailblazing telcos stay competitive in a rapidly changing landscape.

For this episode, I explore Canadian telco TELUS’ AI transformation with its Chief Insights Officer, Jaime Tatis. We talk about how the operator is already using AI to reduce costs, increase efficiency, and get its workforce ready for the future. Listen now to hear:

How TELUS’s AI-driven Fuel iX platform is transforming internal IT support [03:53];
Why now may not be the time to build telco-specific LLMs [07:29];
Why clean, well-organized data is crucial for AI success [09:32]; and
How TELUS uses AI to boost network technician efficiency and more [12:50].

Links and resources

Learn more about TELUS and its Fuel iX project.
TELUS was savvy enough to realize that messy siloed data would weigh down its cloud transformation. Read more about how it worked with Google Cloud and Accenture to get its data future-ready.
In October 2023, TELUS became the world’s first company to achieve ISO 31700-1 Privacy by Design certification for its Data for Good program, validating its commitment to responsible data.
Need some inspiration for ways to put AI to work in your telco? Read my blog, 10 examples of how telcos are using AI (BESIDES customer support!).
Check out one of my favorite Saturday Night Live skits of all time, Jimmy Fallon playing Nick Burns, Your Company’s Computer Guy, because NO ONE wants to talk to the IT guy.
Check out this episode on our YouTube channel.
You can find the transcript for the episode here.

Wanna talk public cloud? Telco execs, set up a meeting with our team to learn how to tap the immense business value it can bring.

Guest bio

Jaime Tatis, the Chief Insights & Analytics Officer at TELUS, spearheads the evolution of data, AI, and analytics strategy across the TELUS ecosystem. With a keen focus on fostering a culture of innovation, Jaime drives the company’s transformation towards pioneering customer technology solutions. Leveraging data-driven insights and cutting-edge cloud-based infrastructure, Jaime empowers TELUS with state-of-the-art Artificial Intelligence and Machine Learning capabilities. Through this strategic approach, Jaime elevates business performance, enhances operational efficiency, and delivers unparalleled customer experiences, positioning TELUS at the forefront of technological innovation.

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The Telco in 20 podcast won 2024 and 2022 Hermes Awards, 2023 and 2022 MarComm Awards, and was recognized as a TeckNexus Top 12 Telco and Tech Podcast, Forrester Top 100 Channel Podcast and Feedspot Top 10 Telecom Podcast. If you enjoy the podcast, would you leave us a short review? It takes you seconds to do in your app and it really makes a difference in helping to convince hard-to-get guests. And I love reading your feedback and reviews!